![]() ![]() Twitter, in theory, could have provided a lot more context around its trends, if it had invested more heavily in the product. What’s not been clear, however, is how Twitter has been picking and choosing which trends to annotate. Twitter had said when announcing the changes last week that the descriptions written by its curation team aim to provide straightforward, clearly sourced context around why something is trending on “some” tweets. features a list of 29 trends, but only around a half dozen have a headline or description written by Twitter, at the moment. Twitter, meanwhile, has put its curation team to work to summarize less important news, like a trend about Harry Styles’ new look.Ĭurrently, Twitter’s Trending section in the U.S. In this way, Twitter is doing a disservice by pointing only to a single news article when people aren’t necessarily talking about the article itself - they’re sharing direct footage of what they witnessed or their opinions about the increasing violence in general. But in reality, Twitter users are tweeting a variety of content under the “Proud Boys” trend, including their own videos of violent attacks and standoffs. Users, presumably, are meant to infer that the article itself is getting a lot of attention. It doesn’t tackle trying to explain why this particular article, detailing one of now many incidents of violence across the U.S., is trending. But Twitter only links to an article on the site Daily Beast that references a violent clash between the far-right Proud Boys and protestors. Image Credits: Twitter screenshot by TechCrunch That’s helpful - especially because a celebrity’s name often trends when they’ve passed away or said something outrageous. ![]() 1, as he is as of the time writing, Twitter now explains by way of a headline and short summary that he’s trending because his menu collaboration with McDonald’s has just launched. Today, the company says it will begin writing headlines and descriptions for some of the trends, too, so you’ll better understand why something is showing up in the Explore tab or when you tap into a trend itself.Ĭombined, these changes could have made Twitter’s Trending section feel more like a newsreader experience, had they been properly and fully rolled out across the Trends product.įor example, instead of only seeing that the rapper “Travis Scott” is trending at No. Last week, the company announced it would begin pinning to the trend’s page a representative tweet that gives more insight about a trend and promised more changes would soon be underway. Twitter is working to make its real-time Trending section less confusing. ![]()
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